Can You Hear That Jr. Bacon Cheeseburger Sizzle?

Claim Your Taste Promo pops up in Union Station.

 

 

Wendy’s called on Eventrex Productions to draw attention to a new online game called “Claim Your Taste” and to promote their new Right Price Right Size value menu.

 

Claim Your Taste allows customers to have a direct role in the promotion of Wendy’s productions while also promoting themselves and their personal tastes via social media platforms like Facebook and Twitter.  Wendy’s wanted to illuminate how eating is an experience so their new menu has given the menu items a nice dash of proverbial spice through saucy nicknames like SIZZLE, FRESHY, POW, and CRISPY.  It is these nicknames that have strengthened consumer-based marketing for Wendy’s and broadened the scope of their audience.

 

 

Brad Shaw of Eventrex Productions approached us to bring these creative ideas to fruition through engaging, innovative design.  The program was executed on a very short turn around and our communication with Brad throughout the entire process allowed for streamline ideas, effective design and efficient build requirements.   

 

In order to bring Wendy’s ideas to life, we designed a number of fun activities that promoted both onsite and social media engagement.

 

 

Tasty Trio Toss, was a grown-up version of the carnival beanbag game.  One side of each panel has the new Experience Name (POP) while the other has an image of the menu item (Soda).  The idea was to familiarize the public with Wendy’s Experience branding AND to encourage guests to play their results online at www.claimyourtaste.com for a chance to win!  And get this!  The grand prize winner will become the official virtual spokesperson for Wendy’s Right Price Right Size menu.

 

We also designed a photo op area where people got to claim their taste in another way.  While enjoying a fun, cut-out photo scene, people chose any 3 of the 18 menu items to be featured in their photo then either Post, Send, or Print the image; a colorful keepsake from this food-full-fun event.

 

The event was such a success that it is now headed for a country-wide tour!