The interest in the virtual exhibit world has perked up quite a bit this year. The economy and the rapidly improving tools that enable it have converged to make this approach to connecting with customers a more viable tool. What is more, the flight to quality seems to be gaining momentum as the initial "cool factor" has been replaced with a desire for a meaningful and enriching experience.
Designing for the virtual world in many ways demands as much from the 3D design team as the real world. Information presented in layered, multi level 3D environmments requires a true command of the information architecture as well as the same design and communication principles we apply to the trade show floor. Multiple levels of messaging as well as access to graphics, media, and even virtual products and demonstrators are called for.
Designing for the virtual world in many ways demands as much from the 3D design team as the real world. Information presented in layered, multi level 3D environmments requires a true command of the information architecture as well as the same design and communication principles we apply to the trade show floor. Multiple levels of messaging as well as access to graphics, media, and even virtual products and demonstrators are called for.
In effect, we must design the complete experience, and while liberated from the realities of 3D construction, the demands of information integration are far more sophisticated.
DESIGNCONTACT has long been dedicated to the integration of all components of the exhibition experience. We have been integrating technology, media and story telling into our designs as naturally as architecture, color and materials. We have begun bringing this expertise to the virtual world and have begun to develop new sensibilities about design that can advance the practice of design in the real 3D world as well.
