A new FRONT DOOR

At Design Contact our work is applied to an array of events, trade show booths, corporate meetings, exhibits, etc.  Over the past few years we have added projects in a sector that truly resonates with all our strengths, BRANDED INSTALLATIONS.  Two notable environments under our belt are the MERCK VACCINES GLOBAL HEADQUARTERS LOBBY located in Lansdale, Pennsylvania, and the ADOBE CUSTOMER EXPERIENCE CENTER in San Jose, California.

The MERCK VACCINES LOBBY INSTALLATION was designed to reconnect employees to the purpose of their work and the key role that focusing on customer focus plays in the company’s success.  The installation provides a series of consecutive chapters that unfold
the story of the MVD Customer Experience.

Being in the ADOBE CUSTOMER EXPERIENCE CENTER feels gracious and elegant, as if you just walked into a sophisticated townhouse, decorated with art and digital experiences.  The design elements are delicate yet they encourage engagement without being overtly promotional.  

 

 

Features included a gallery of devices- designed allow hands on experiences; a portal to the AMDM virtual museum site; exploration of educational initiatives; and examples of print to digital magazines.

In early September 2012, Freeman Co. asked us to join them in creating a branded CUSTOMER CENTER FOR CVS CAREMARK attached to their pharmaceutical facility outside Chicago and we were up to the task.  This is an on-going project so is still under wraps.  We eagerly await the day when we can show you all the unique details of this advanced technology experience.  Stay tuned.

 

2013 Walmart Celebration

Celebrate Your Successes.  This is a mantra we should all keep and Walmart designates a handful of days each year for just that.  Walmart's Shareholder, International, and Associates meetings celebrate the company's diverse successes with special guests, musical performances, and powerful presentations by top executives.

 

 

 
The 2013 Associates celebration needed a design that would highlight the vast opportunities Walmart provides around the world for its associates and customers:  career advancement, women's empowerment, education, and savings for customers, contributing to communities, and sustainability.  To do so, Drury Design asked us to join forces with them to create a dynamic set that was uplifting, powerful & progressive.

 

 

During the Shareholders Meeting, special guest MC, Hugh Jackman, kept the 15,000 attendees engaged and excited throughout the show.  He introduced a star-studded lineup of musical performers such as Kelly Clarkson, John Legend & Jennifer Hudson, actor Tom Cruise, and was able to perform a bit himself.

 

 

For those of us who weren't able to attend the meetings in Fayetteville, Walmart offered a live, online telecast so anyone could witness the event.  We learned about Walmart's impressive progress in many areas, including their green initiatives such as the plan to have their headquarters in Mexico be 100% sustainable in 2017 (currently they are at 80%...pretty great!).

Can You Hear That Jr. Bacon Cheeseburger Sizzle?

Claim Your Taste Promo pops up in Union Station.

 

 

Wendy’s called on Eventrex Productions to draw attention to a new online game called “Claim Your Taste” and to promote their new Right Price Right Size value menu.

 

Claim Your Taste allows customers to have a direct role in the promotion of Wendy’s productions while also promoting themselves and their personal tastes via social media platforms like Facebook and Twitter.  Wendy’s wanted to illuminate how eating is an experience so their new menu has given the menu items a nice dash of proverbial spice through saucy nicknames like SIZZLE, FRESHY, POW, and CRISPY.  It is these nicknames that have strengthened consumer-based marketing for Wendy’s and broadened the scope of their audience.

 

 

Brad Shaw of Eventrex Productions approached us to bring these creative ideas to fruition through engaging, innovative design.  The program was executed on a very short turn around and our communication with Brad throughout the entire process allowed for streamline ideas, effective design and efficient build requirements.   

 

In order to bring Wendy’s ideas to life, we designed a number of fun activities that promoted both onsite and social media engagement.

 

 

Tasty Trio Toss, was a grown-up version of the carnival beanbag game.  One side of each panel has the new Experience Name (POP) while the other has an image of the menu item (Soda).  The idea was to familiarize the public with Wendy’s Experience branding AND to encourage guests to play their results online at www.claimyourtaste.com for a chance to win!  And get this!  The grand prize winner will become the official virtual spokesperson for Wendy’s Right Price Right Size menu.

 

We also designed a photo op area where people got to claim their taste in another way.  While enjoying a fun, cut-out photo scene, people chose any 3 of the 18 menu items to be featured in their photo then either Post, Send, or Print the image; a colorful keepsake from this food-full-fun event.

 

The event was such a success that it is now headed for a country-wide tour!