"Wow, that was the easiest meeting we have ever had with the client".
"The account team was astonished that the client liked what we presented on the first shot".
While we were very happy to take the compliment after the fact, the real groundwork for success was laid well before those meetings. And it started with listening at the input session.
- Not only to the list of "needs" - which were dutifuly recorded
- Not only to the budget challenges - which were clear and present
- Not only to the logistics issues - which were typically complex
But to the one or two very essential elements that would constitute success for the client. Defining what success looks like is the primary step to achieving it. Many very handsome solutions can fulfill the bulleted needs listed above, but fail to succeed for the client.
So for us understanding the real problem is half the battle; often times it’s two-thirds the battle. We employ a rigorous process of discovery to look at problems from different perspectives, define the right objectives, and uncover solutions in what may seem like unexpected places.
Drop us a note to find out how, with FREEMAN, we helped NCTA and CTIA set their eyes on new solutions for 2012.
