26 November 2008

Aquitania - The WORLD Islands, Persian Gulf.

DesignContact worked with The Bridge on the launch party of the Aquitania on the World development – a $1.3 billion (U.S.) collection of private island properties in the Persian Gulf. Spread over one million square feet on the islands of France and Spain, Aquitaine is named for the medieval region that encompassed parts of the French and Spanish Atlantic coasts. In stunning oversize video projection that filled the three-story windows at the Buddha Bar in downtown Dubai, the event brought to life images of the sea and a multi-media virtual tour of the development. The specially costumed servers seemingly evolved out of these moving images as every course – featuring Spanish and French foods – were introduced. Lest the event be remembered only for spectacle by the thousands of attendees, every element of the experience featured carefully selected elements and specially designed components that reinforced the branding and marketing messages of this unique international property.

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